Thursday, March 31, 2011

"Immeasurable Reality".....It's fact...Nothing else"""""

In its true sense spirituality is not a plaything or a pastime. It has nothing to do with enhancing you or your status in the dream state. Nor is it about gurus in long flowing robes, secret oral teachings, ancient traditions, or holy books that people claim were written by God. It’s about here and now and you, and whether you are asleep within the dream state or awake within the awakened state.

It is the nature of all dreams that the characters therein are so busy being—well, dream characters—that the bigger reality of what lies outside the dream state eludes them. But then again, dream characters don’t wake up from the dreams they are a part of; the dreamer does. If spirituality is to be meaningful it must address what lies beyond the dream state that most of us create in our minds and humanity lives in day-to-day, for unless we awaken from our personal and collective dreams we will continue to live in a state of unconsciousness on the surface of a life of infinite potential.

Only that which is real and true has the power to liberate us from the mechanical and magnetic draw of the dream state. For ultimately it is ignorance (the belief in things that are untrue) that imprisons us within a trance state, which is induced by taking the conditioned stream of thinking within one’s mind to be true. If we are to awaken from the mind’s hypnotic embrace, we must question all of our beliefs and assumptions down to the very source of our being until that which is true, real, and everlasting reveals itself.

Truth is that which lies beyond the grasp of the dreaming mind. It is not something that can be captured and stated like a fact can. Truth is a timeless reality and therefore sacred in the true sense of the word. Please do not think of truth in mystical terms or even in spiritual terms. Truth refers to the whole of existence and beyond. Truth exists as much in your teacup as it does in your temples and churches. Truth is as present in shopping for your groceries as it is in chanting to God. To think of truth only in spiritual or religious terms is to miss the whole of it, for in doing so you create the boundaries and divisions that are the very antithesis of truth.

Truth is an immeasurable reality not at all separate from your own being. For in the revelation of truth, all beings rest within your being. Put more simply, if you cannot find it now underfoot, I’m afraid that you have missed it entirely

Wednesday, March 30, 2011

Content Is Still King.......And This is great news for all of Us...


With the recent Farmer’s Update on its ever changing algorithm Google has given a clear indication that content is king. This update targeted content farms and sites that had scraped articles from various sources, due to a mad rush to get as much content onto websites as possible as this benefited rankings.
Now then, Google’s ultimate aim is to give its users the best surfing experience. If a search is returning a stack of low quality, duplicated articles then this is clearly in no-one’s interest. And so the farmer update. Suddenly sites that had been top of the rankings found their traffic numbers plummeting. I know this from experience. I have many ‘tester’ sites, sites that I use to practise and test certain SEO techniques on, and one of these was a low quality scraper site. Its traffic dropped by 90% overnight!
This was something I have been expecting for some time, I was surprised how long this update had taken to materialise, and I must admit I was equally surprised at just how hard hitting it was on the traffic numbers. Fortunately this was just a test site which has been battered and bruised over the years with various experiments performed upon it!
However, and this is the key point, my other sites have seen an increase in rankings. This SEO site and my Hypnosissite have articles and content written only by myself, with maybe 1 article from the BBC. And reports from all around the web are exactly the same. Article directories and content farms have been hit hard; sites with well written, unique content have seen a rise in visitors.
Ezinearticles  were reported to have been hit with a 35% reduction in traffic, even though they deny being a content farm, and so are putting measures in place to protect themselves.  These measures include increasing the minimum word count to 400, increasing quality checks and no longer accepting articles via wordpress plugin and API. They have to do this to ensure their site is seen as a good source of quality content. I like Ezinearticles and have been submitting articles there for years (and will continue to do so) but in the last 2 years I have been using only them and not submitting the same article to the many, many other article directories, simply because I didn’t want a whole load of duplicate content pointing back at my site. And now I am glad I took this decision!
So, in my opinion, this is all good news. If you write useful, well written articles, blog posts and web copy then you have nothing to fear from the Farmer Update and everything to gain. Put some thought into what you write and thing about who is going to be reading it. There will be other major changes to the search engine algorithms over the coming years, of that you can be sure, but if you stick to the basics then content will always be King.

Sunday, March 27, 2011

The Only ''Price''


Life without a reason, a purpose, a position... the mind is frightened of this because then "my life" is over with, and life lives itself and moves from itself in a totally different dimension. This way of living is just life moving. That's all.

As soon as the mind pulls out an agenda and decides what needs to change, that's unreality. Life doesn't need to decide who's right and who's wrong. Life doesn't need to know the "right" way to go because it's going there anyway. Then you start to get a hint of why the mind, in a deep sense of liberation, tends to get very quiet. It doesn't have its job anymore. It has its usefulness, but it doesn't have its full-time occupation of sustaining an intricately fabricated house of cards.

This stillness of awareness is all there is. It's all one. This awareness and life are one thing, one movement, one happening, in this moment -- unfolding without reason, without goal, without direction. The ultimate state is ever present and always now. The only thing that makes it difficult to find that state and remain in that state is people wanting to retain their position in space and time. "I want to know where I'm going. I want to know if I've arrived. I want to know who to love and hate. I want to know. I don't really want to be; I want to know. Isn't enlightenment the ultimate state of knowing?" No. It's the ultimate state of being. The price is knowing.

This is the beautiful thing about the truth: ever-present, always here, totally free, given freely. It's already there. That which is ever-presently awake is free, free for the "being." But the only way that there's total and final absolute homecoming is when the humanness presents itself with the same unconditionality. Every time a human being touches into that unconditionality, it's such peace and fulfillment.

In Our humanity, there's the natural expression of joy and love and compassion and caring and total unattachment. Those qualities instantly transmute into humanness when you touch into emptiness. Emptiness becomes love. That's the human experience of emptiness, that source, that ever-present awakeness. For the humanness to lay itself down -- your mind, your body, your hopes, your dreams, everything -- to lay itself down in the same unconditional manner in which awareness is ever present, only then is there the direct experience of unity, that you and the highest truth are really one thing. It expresses itself through your humanity, through openness, through love. The divine becomes human and the human becomes divine -- not in any "high and mighty" sense, but just in the sense of reality. That's the way it is.

The only price is all of our positions. The only price is that you stop paying a price.

Saturday, March 26, 2011

A True Autonomy.........it's our right...and no one is allowed to creat obstacles in that...

To discover our autonomy is the most challenging thing a human being can do. Because in order to discover our autonomy, we must be free from all external control or influence. This means that we must free our mind from all that it has collected, all that it clings to, all that it depends on. This begins by realizing that we are in a psychological prison created by our minds. Until we begin to realize how confined we are, we will not be able to find our way out. Neither will we find our way out by struggling against the confines we have inherited from our parents, society, and culture. It is only by beginning to examine and realize the falseness within our minds that we begin to awaken an intelligence that originates from beyond the realm of thinking.

If spirituality is to be meaningful, it must deliver us from all forms of dependence—including the dependence on spirituality—and help awaken within us that creative spark which all beings aspire to. For the culmination of spirituality lies not only in discovering our inherent unity and freedom, but also in opening the way for life to express itself through us in a unique and creative way. Such uniqueness and creativity is not to be found in anything the human mind has ever created, nor is it to be found in our ideals of human perfection or utopian dreams.

True autonomy arises when we have broken free of all the old structures, all psychological dependencies, and all fear. Only then can that which is truly unique and fearless arise within us and begin to express itself. Such expression cannot be planned or even imagined because it belongs to a dimension uninhibited by anything that has come before it. True autonomy is not trying to fit in or be understood, nor is it a revolt against anything. It is an uncaused phenomenon. Consciously or unconsciously all beings aspire to it, but very few find the courage to step into that infinity of aloneness.

Sunday, March 20, 2011

The Courage To Question....Everyone is free to ask question"""


Spiritual seekers are some of the most superstitious people on the planet. Most people come to spiritual teachers and teachings with a host of hidden beliefs, ideas, and assumptions that they unconsciously seek to be confirmed. And if they are willing to question these beliefs, they almost always replace the old concepts with new, more spiritual ones, thinking that these new concepts are far more real than the old ones.

Even those who have had deep spiritual experiences and awakenings beyond the mind will in most cases continue to cling to superstitious ideas and beliefs in an unconscious effort to grasp for the security of the known, the accepted, or the expected. It is this grasping for security in all its inward and outward forms which limits the perspective of enlightenment and maintains an inwardly divided condition which is the cause of all suffering and confusion.

You must want to know the truth more than you want to feel secure in order to fully awaken to the fact that you are nothing but Awakeness itself.

Shortly after I began studying, I noticed that almost everyone coming to see me held a tremendous number of superstitious ideas and beliefs that were distorting their perceptions and limiting their scope of spiritual inquiry. What was most surprising was that in almost all cases, even those who had deep and profound experiences of spiritual awakening continued to hold onto superstitious ideas and beliefs which severally limited the depth of experience and expression of true awakening.

Over time I began to see how delicate and challenging it was for most seekers to find the courage to question any and all ideas and beliefs about the true nature of themselves, the world, others, and even enlightenment itself. In almost every person, every religion, every group, every teaching and every teacher, there are ideas, beliefs, and assumptions that are overtly or covertly not open to question. Often these unquestioned beliefs hide superstitions which are protecting something which is untrue, contradictory, or being used as justification for behavior which is a less than enlightened.

The challenge of enlightenment is not simply to glimpse the awakened condition, nor even to continually experience it, but to be and express it as yourself in the way you move in this world. In order to do this, you must come out of hiding behind any superstitious beliefs and find the courage to question everything, otherwise you will continue to hold onto superstitions which distort your perception and expression of that which is only ever awake.

Monday, March 14, 2011

"True Concentration".......



True meditation has no direction, goals, or method. All methods aim at achieving a certain state of mind. All states are limited, impermanent and conditioned. Fascination with states leads only to bondage and dependency. True meditation is abidance as primordial consciousness.


True meditation appears in consciousness spontaneously when awareness is not fixated on objects of perception. When you first start to meditate, you notice that awareness is always focused on some object: on thoughts, bodily sensations, emotions, memories, sounds, etc. This is because the mind is conditioned to focus and contract upon objects. Then the mind compulsively interprets what it is aware of (the object) in a mechanical and distorted way. It begins to draw conclusions and make assumptions according to past conditioning.

In true meditation all objects are left to their natural functioning. This means that no effort should be made to manipulate or suppress any object of awareness. In true meditation the emphasis is on being awareness; not on being aware of objects, but on resting as primordial awareness itself. Primordial awareness (consciousness) is the source in which all objects arise and subside.

As you gently relax into awareness, into listening, the mind's compulsive contraction around objects will fade. Silence of being will come more clearly into consciousness as a welcoming to rest and abide. An attitude of open receptivity, free of any goal or anticipation, will facilitate the presence of silence and stillness to be revealed as your natural condition.

Silence and stillness are not states and therefore cannot be produced or created. Silence is the non-state in which all states arise and subside. Silence, stillness and awareness are not states and can never be perceived in their totality as objects. Silence is itself the eternal witness without form or attributes.

As you rest more profoundly as the witness, all objects take on their natural functionality, and awareness becomes free of the mind's compulsive contractions and identifications. It returns to its natural non-state of Presence.

The simple yet profound question "Who Am I?" can then reveal one's self not to be the endless tyranny of the ego-personality, but objectless Freedom of Being -- Primordial Consciousness in which all states and all objects come and go as manifestations of the Eternal Unborn Self that YOU ARE.

Thursday, March 10, 2011

Commonwealth games or Corruption games?


What a sorry state of affairs for an event touted to be the biggest sporting event in India since the 1982 Asian games. Besides the infrastructure woes, the recent report of the CVC has put the entire organizing committee of the Commonwealth Games (CWG OC) in bad light. Reports indicate bizarre deals as if things are being auctioned for charity. How else will one explain figures like Rs. 9.75 lakh to rent a treadmill for 45 days, or a corporate umbrella for Rs.6,308 and hold your breath, tissue roll for Rs. 4,138. The list of misdeeds run into many pages with a host of grossly overstated bills. What is shocking is the brazen manner in which everything is being justified.

No wonder the Commonwealth game’s budget has also overshot. The extra money may well have been used to line the organizational committee members’ pockets. This is something where all political parties are painted with the same brush. Press reports reveal some of the BJP members are also participants of the graft. Some opposition parties did create chaos in the Rajya Sabha protesting against what they see as the diversion of funds meant for Scheduled Castes towards Commonwealth Games expenditure. I think the Congress has followed the dictum  of ‘aadha khao, adha feko” strategy from the yesteryear comedy “Jane bhi do yaaro”. And within the Congress itself, rivals are taking potshots at each other, forcing Madam to wield the whip. Are potshots being taken because they actually feel money is wasted or does it have to do with something else, still related to money?

I don’t know for whose benefit the Commonwealth Games are held. The money being spent for the Commonwealth Games should have been better spent in improving aam aadmi ka infrastructure.  Building one stadium will not mean that we will start producing the Olympic swimming champions.  And look at the irony; the Commonwealth Games has itself lost its significance. The Queen has a packed schedule and will not be present in India for something that was conducted for benefit of the empire. Perhaps Prince Henry will represent the royal family.

Sadly speaking, corruption has reached every nook and corner of the country. Majority turn a blind eye to the rampant corruption as if Yeh Sab Maya Hain. Those who have come across the Mayan calendar will know that the earth is going to undergo a major transformation on 21-12-2012. Search the internet and you will find enough dope on 2012, which talk about the day of reckoning kind of situation.

I’m sure the world will survive but we need a transformational change – one that will improve the moral image of our country. With such high levels of corruption, I hope we can assume that from hereon things can only improve.

We in India are still trying to look towards the sun which is setting instead of looking at the sun which is shining in India itself. The India shining feeling will fall flat on its face if we don’t improve the moral quality of our leaders. The classic example is that of many African states where leaders are venal and use every opportunity to make money for themselves till the society collapses.

India is making all the progresses not because of our government but in spite of governments like these. India is a classic example of individual brilliance, collective failure. It is a tragedy that Indian individuals have a great vision for themselves but as a country we lack a vision. Worse still is that our Prime Minister  Dr. Manmohan Singh, who is considered a person of high repute and integrity, is turning a Nelson’s s eye to all the corruption and looting happening right under his eyes. As a leader, he ought to stand up and put his foot down, otherwise history will not forgive him. Sadly, it looks like we have to wait for some disaster or near collapse which will force reforms.

The government of the day led by Dr. Manmohan Singh needs to act. The Indian population is not stupid; if this situation continues for the next three to four years, the government will be booted out of power. The public will take time to realize but once they realize, they will put their foot down and ensure action at the ballot box. If the government  is hoping that mere NREGA, without showing the semblance of good governance, will bring them back to power, then they are in for a rude shock.

Let the real games begin

Saturday, March 5, 2011

The Novel of Life


When you read a novel, and you read about various characters, you may like some and not like others. Or when you watch a movie, think about your relationship with the characters. You might like them; you might not like them—but you’re not finding your sense of self in them. You’re not referencing your self-worth by the characters in a novel or when you turn on the TV. You just have your thoughts about them.

But imagine if you turned on your TV or you read a novel and you actually completely derived your sense of being and your sense of self from one of the characters. Immediately your perspective is very different, isn’t it? Now your perspective has gone from something that’s very vast to something that’s very limited, seen only through the eyes of the character. Sadly, that’s how most human beings spend their lives. They have this little character in their mind called "me," and they’re actually viewing that “me” as personal when it’s not.

The “me” is very impersonal, not meaning cold or distant, but just meaning without inherent self nature, in the same way that when you read a book, the characters are without self nature. They actually don’t exist outside of your imagination. They don’t even exist in the book, because the book is just words. And without someone reading the words and bringing it all alive within imagination, nothing even exists on the printed page. It’s all within the reader, all the life.

When the Buddha talked about the realization of no-self, he was talking about the self that’s an image in the mind being completely seen through. And when there is no image of self, experience has nothing to bounce off of. Everything just is as it is, because there's no secondary interpretation. The one that’s interpreting is the one that’s in pain. And that’s the one who suffers. That’s the one who causes others to suffer.

The false self, the self that’s an image in the mind, uses every experience to measure itself: “How am I in relationship to what’s happening? Am I wise? Am I stupid? Am I clumsy? Am I courageous? Am I enlightened about this?” That’s the movement of consciousness reflecting on an image of itself that doesn’t actually exist. It’s always measuring each and every experience, and then believing in the interpretation of the experience rather than seeing “Everything just is.”

Everything actually just is. From the perspective of consciousness, even resistance just is. And if you resist resistance, that’s just what is. You can’t get away from it. You start to see that the only thing that goes into resistance, a story, or an interpretation of what is—whatever it is—is this mind-created persona. It's like a character in a novel. When you read a novel, every character has a point of view. It has beliefs. It has opinions. There’s something that makes it distinct from other characters. Our persona is literally this mind-created character that’s always making itself distinct. So it always needs to evaluate everything against its preconceived idea.

There’s another vantage point. The other vantage point is not only outside the character, it's also inside the character. It’s the ultimate vantage point that’s outside, and it’s also playing all the parts from the inside.

That’s basically what it means to really wake up: we’re waking up from the character. You don’t have to destroy the character called “me” to wake up from it. In fact, trying to destroy the character makes it very hard to wake up. Because what’s trying to destroy the character? The character. What’s judging the character? The character.

So you leave the character alone. The character called you, just leave it alone. Then it’s much easier for the awakening out of that perspective to happen.

You don’t lose the character; you just gain the whole novel of life. It’s not like you lose anything. You just gain the whole book. You gain the whole universe. As Buddha would say, “Lose yourself, gain the universe.” It’s not a bad deal. Or Dogen: “To know yourself is to forget yourself, and to forget yourself is to be enlightened by the 10,000 things,” which means to see yourself everywhere. Wake up from your character, and then you see your self nature in all characters—not just one, but all of them.

So we don’t lose anything. We gain all characters. We just lose the fixation, that’s all.

Friday, March 4, 2011

DEAR PRANAB SIR, YOU SHOULD HAVE FIRST GIVEN A WAY FOR INDIANS TO LIVE TILL 80 BEFORE DECLARING TAX CONCESSIONS FOR THEM


At a point in time where not just India, but the entire world is grappling with the issue of food shortage and escalating food prices, especially owing to the worst drought that has recently hit China (affecting eight major wheat-growing provinces that account for around 80 per cent of the country’s total wheat output), and at a point in time wherein black money and corruption have taken up gigantic proportions, the least that was expected of our honourable Finance Minister was a few bold steps to arrest both the issues. To tackle the impending food crisis, most governments across the world are planning and drafting policies to control the expected food shortage and the anticipated food price hike. West Asian countries are stocking up grains, while countries like Iraq have already placed orders for 400,000 tonnes of wheat grain from the US. Following the trend, even Jordan, Lebanon, Algeria, Tunisia and Saudi Arabia are exporting grains and Russia has even announced a complete ban on food grain exports. In this light, whatever our Finance Minister announced in his Union Budget 2011-12 had no meat with respect to restoration of food grain stock; neither was any attempt made to address the expected inflation that may creep in within the next few months. Leave aside announcing new plans to enhance food production and modernizing the dilapidated godowns, the FM didn’t even announce any concrete plans for speedy implementation of those agriculture development initiatives that were announced in the previous budget!


What he did instead was to call for Lord Indra to shower his blessing to ensure that agriculture productivity is not hampered due to inadequate rainfall. Of course, other than praying for Lord Indra, he also committed a few hundred crores towards pulses, milk, eggs, vegetables and other agri-commodities, but then provided no support system to boost their productivity and irrigation. And it is not that this is fact is unknown to him that China has dramatically improved its irrigation systems since the last couple of decades and is investing $2 billion annually to upkeep the standards. Additionally, this year, the Chinese government is planning to invest another 20 billion yuan ($293 million) for improving water irrigation and safety projects. And all this when around 50 per cent of China’s arable land is now irrigated – in comparison to just 30 per cent of total arable land in India. No wonder, our gross agriculture output is still a mere 40 percent of that of China! That apart, in his address, there was not even a single occasion where our FM announced any concrete plans to bring a second round of green revolution, an issue has almost become a national imperative now.


Moving from agriculture to the second issue that has been haunting the country all-year round – corruption and black money. It requires no statistical analysis to establish that corruption and scams can only be addressed by a strong judiciary and judicial reforms. Again, in this budget, as a sign of mere tokenism, Rs 1500 crores has been allocated for the judiciary, which includes setting up of rural and e-courts. No announcements were made to provide courts with special powers or creating special courts to fasten the judicial process. Same goes for black money. To address the whole issue on black money, the FM announced a five-fold strategy, but no strategy to get back the money already stashed abroad. For records, it’s primarily due to corruption and a perforated judicial system that our country has managed to stash an obscene figure of 1.4 trillion dollars in various tax havens. In fact, a brief glance through the budget speech indicates that Pranabda spoke six paragraphs on black money but found it inadequate to draft a single para to contain it, or to bring back the money from tax havens.


Amidst this entire half-backed and gloomy policies announcement, what came as silver lining was the noble move of direct cash subsidy. Disbursing subsidy in the form of cash will not only reduce leakages in the chain but will also allow the subsidy to reach the right target audience. This should act as a strong foundation for clean pilferage-free future. The next announcement that brought in some sign of relief was the access of one lakh crore rupees’ credit facilities to farmers at just 4 per cent interest. But then, as it happened during the previous farm loan waiver scheme, there is high probability that this gain will get cornered by the rich and big farmers and the poor farmers will remain marginalized. As such, the fact is that a poor farmer is subject to northwards of 12 per cent for his loan, whereas in cities, we’re able to get car loans at 8-9 per cent. What a dichotomy and what a shame!

Finally, there has been an intense debate that this budget has been biased towards the male community as tax exemptions have been provided only to them. It is unfortunate that the popular media focused on tax concessions as a key component of the entire budget, while such concessions help only the top 2% of the population. Incidentally, this is the very same population which also forms a majority of the television audience, and also are the potential tax payers. By doing this, the key issues which affect the nation as a whole got conveniently sidelined!

And at the end, what came as a shocker was the FM’s announcement of the creation of a new very-senior citizen category to provide them with exemption and concession. The fact is that there are very few fortunate Indians who would live up to the 80s leave alone the 90s as most Indians either die well before reaching this age bracket or spend their entire lives on hospital beds waiting for death. For records, we have around 17 per cent of people who die before the age of 45; any Indian’s average life expectancy is just 64 years. Also, we are a nation where the majority constitute the working class and thus retire at the age of 60 with hardly any scope for further income. Thus, such concessions would only benefit the super rich class, where people manage to live longer and have wealth and income that comes under the tax bracket.

Dear Pranab sir, in a budget where you provisioned less than 0.5 per cent of the entire budget on health, how can you expect people to live till 80 to avail of those benefits? You should have first given a way for Indians to live till the age of 80, before declaring tax concessions for them.

Thursday, March 3, 2011

CRICKET, THE SECOND RELIGION IN INDIA!

As the media clutter becomes deafening, the sure-shot way to make your message reach the ears of consumers is to ride on current events and hip happenings! 

Oh God… Oh God… please, please let Sachin play well this time. I hope India reaches the super six. Shall we make it to the finals? An example of some of the prayers heard all over the country when India goes to play the world. The best part is that the same prayers are heard in many boardrooms, advertising agencies and television studios as well! It’s the biggest and the greatest spectacle of the year. The heartbeat of the whole country seems to be in the hands of these eleven players. These are the demigods and the whole country looks up to them. The match is not just a game, it’s a fight and they better win! A victory is adulated, but a defeat brings so much wrath, it is actually scary. Cricket is the only thing that unites India like nothing else. North, South, East or West, go to any part of the country and you’ll find the same passion and similar devotion to the game. If it’s cricket time, the country’s heart beats together and bleeds together. This is our way of showing the world our best face. It’s our pride. Each victory is like a personal achievement. This is that time of the year when ad rates go skyrocketing and media planners go in a frenzy deciding where, when and how many times to show their commercials. This is also that time of the year when the quantity of “cricket-related” advertisements sees an upsurge with each one being more entertaining and better than the next. Some ads are, in fact, so good that you remember them long after the matches are over and forgotten.

No one can forget the Cadbury ad. The young beautiful girl and the nervousness in her eyes. The last ball of the game. It could be the winning shot or it could spell disaster. A crucial moment in the game – something we all love. The thrills, the chill, the anxiety of will he or won’t he, all portrayed so well in those few seconds. The girl nibbles on her Cadbury Dairy Milk. The bowler bowls his best ball… and the cricketer strikes it. The ball soars towards the sky and yes… it is a six! The girl runs over the ground, dodging the security, breaks into a lively jive, celebrating the moment doing something we all feel like doing when India wins a crucial match (especially against Pakistan!).

Kuch baat toh hai cricket mein!

Yes, there’s something special about cricket in India and advertisers know that this time “cricket-themed” ads will work best. Events affect the advertiser and their advertising strategy. In fact, an intelligent adman uses events to make his advertisements more interesting and eye catching and hence more memorable. The advertisements which reflect the mood of the society are more interesting. When India completed its 50th year of Independence in 1997, the whole country was in a celebration mood. Advertisers too hopped on to the bandwagon and dressed up their ads to meet the occasion.

Towards the end of 1999, the world was in a state of confusion. No one knew how the Y2K problems would affect them. Advertisers used this opportunity to warn, inform or entertain the customers, with many innovative and interesting advertisements.

If your punch line matches the spirit of the event, then it makes a good advertisement. Look at what Max New York Life did. The punch line is, ‘Your partner for life’; and what better way to think of your life and your partner than ‘Karwa Chauth’. It asked the man to insure his life for a wife who would be praying for him the whole day. The ad said:
‘She will spend the day thinking about your life. Spend a few minutes thinking about hers...’

The first to speak

Be it any event, any happening, any burning issue, one company that has never failed to give its version, tongue-in-cheek is Amul. It’s one company whose advertisements have always been “utterly-butterly topical”. Amul has had a say in every event of any importance. Its hoardings are so popular that people wait eagerly for the next change. Over the years, a lot of people have written Amul ads, but it’s the sheer consistency that has made them so successful. So the eighties saw some very interesting headlines like: Monica-Lewd-insky or Kabhi Butter Kabhi bun… it’s all about loving your butter. Each ad has been daring, different, interesting and always lovable (thanks to the ‘in tune with the times’ approach).

Slipstreaming: the new way

Slipstreaming, by definition, means a vacuum of air created behind a fast moving vehicle. When a speeding car zips past, the bystander feels a powerful wall of air that can almost blow one over. Motor racers know the moment you get too close to this force, there will be little wind resistance, so you get “sucked” along by the slipstream.

According to Max Sutherland, the author of the book ‘Advertising and the Mind of the Consumer’, one can use the “slipstream” phenomena in advertising also. So advertisers tend to keep a lookout for top news stories – essentially those stories that get a lot of publicity and are clearly the most talked about and sometimes even gossiped about. Then, if one reworks their brand slogan in such a way that it gets linked to the top story, the consumer is bound to notice it and give it more attention over and above the regular advertising clutter.

One company that has been doing this kind of slipstream advertising is Energizer batteries. It has used its slogan, “Are you power mad,” to fit various topical stories and news headlines. In 2003, when the Chelsea Football club was buying soccer players left, right and centre, Energizer used the story to popularise its slogan – “Are you power mad?” Next, when there was a power struggle between Gordon Brown and Tony Blair for the hotseat at 10 Downing Street, Energizer featured a cartoon showing Gordon Brown changing the number of his house on Downing Street to “10” and the caption “Are you power mad?” fitted just perfectly!

Another clutter-beater

Using topical themes, or working on witty one-liners that link your brand to an event or story in news always helps. It is like a shot in the arm – especially for a brand that needs to advertise regularly, but has nothing new to tell consumers. This is the easiest, cheapest, quickest way to beat competition and the media clutter – allowing the brand to draw the attention of the consumer completely.

So before you plan your next advertising blitz, pick up the newspaper for a few new ideas. Rest assured, they will charge up your marketing plans – for being topical is the best way to generate maximum impact, and that too at no extra cost.

We Need a budget for the Aam Aadmi Not a budget that pleases the Aam Aadmi

I am almost one hundred percent sure when I write this that the budget, which our honourable finance minister is going to present before the Parliament next month, is going to be a hugely populist one. Although nothing different from other previous budgets – which were more of political rhetoric than anything else – this time, it is different. This time, it is more of a compulsion for the UPA, which is finding itself cornered with respect to untamable inflation on the one hand, and equally unbeatable corruption cases and scams on the other. Ever since it has come to power in 2004, UPA has never been in such a position ever. A never-ending series of scams that eroded crores of rupees not only tainted the UPA’s political image, but also dented their performance ratings in a big way. If the CWG scam dented the global image of the government – where crores were siphoned-off and the infrastructure promised never came to shape – then the 2G scam broke all records of corruption. As per conservative estimates, the CWG scam was worth more than Rs. 8,000 crores and the 2G scam was to the tune of Rs 1.76 lakh crores. And then there is Wikileaks waiting, which is all set to declare a list of 2000 people, global names who have stashed their cash in Swiss banks. If reports are to be believed, then this exposé would put UPA in a very tight spot!

But even before corruption charges and scams ruled headlines, it has been the food inflation that has been sending tremors all across the nation, with prices of onions touching a historic-high of Rs. 100 per kilo. This was after a series of exorbitant price rises that were seen in commodities like sugar and wheat last year! Further, adding to the woes of the UPA, even the fuel price is experiencing a continuous northward trend.

In fact, it was not just scams and price rise; the last year has been the worst year as far as the performance of the UPA government is concerned. Taking about governance, by the end of August last year, the UPA was not even able to introduce half of the bills, which were due and for which they had made public announcements! In spite of having four parliamentary sessions, UPA was able to introduce only 77 out of promised 190 bills, in which bills like Judges Accountability Bill and the likes didn’t even reach the table. Even the over-hyped bill on food security is yet to see its fate. And to top it up, out of 77 bills introduced, around 50 per cent are yet to be passed! In fact, the PRS Legislative Research shows that around 61 bills introduced by the UPA government between 2004 and 2009 are still pending.

In the given scenario, and also going by precedence, UPA government would leave no stone unturned to exploit its budgetary skills to refurbish its battered and tainted image. In all possibility, the incumbent government would necessarily exploit the forthcoming budget to turn the tables in their favour again. Political history is testimony to the fact that political parties have gleefully abused union budgets to shower the aam-adami with all possible benefits in the veil of economic and social development, just to please him – not necessarily for his long run benefit since in reality, these policies that look impressive and promising at hindsight actually benefit none, and in most cases, get re-directed towards political benefits later. How can one forget the farmers’ loan waiver scheme that only helped a very small pocket of rich farmers?

There is no doubt that UPA would again declare a populist, aam-aadmi centric budget offering people a series of unwarranted sops and subsidies. Exploiting the short term memory of the so-called aam-aadmi (that comprises the great Indian middle class), this budget would definitely focus on pampering this pocket of population. It would be their attempt to corrupt the aam aadmi by pleasing him and by making him a party to the national loot! This is something that they have done in the past and this is something that they would definitely try upon this time as well.

What is worse is that they also know that by bringing in a soft and populist budget, they are in the process of creating a fiscal monster for the future. Particularly at a point in time wherein India needs some assertive and radical measures to consolidate its position at the global level! And the union budget is probably the best platform for the same. But then, who cares. As far as UPA is concerned, they would leave behind a distorted balance sheet of the nation, for its successive rule! And it would be the task of the next government, which comes to power, to manage this menace. Unfortunately in all this, it is the same aam aadmi who would be at the forefront of this budget, who has to bleed to make up for the very same budget in the future!
So Pranab sir.., here is hopin you deliver a budget for the aam aadmi and his real future; and not just to please him at the cost of the country and the aam aadmi himself!

THE GOVERNMENT MUST BRING BACK ALL THE BLACK MONEY STASHED ABROAD AND STOP CORRUPTION; ELSE INDIAN STREETS MIGHT SOON LOOK LIKE THOSE OF EGYPT

Although it is popularly known as a global predicament and India’s biggest, yet nothing is being done about it. I am asked almost everyday, in particular by my online friends on Facebook and other online communities, to write on it. Yes, I am referring to black money and the black hole that our reprehensible politicians, bureaucrats and businessmen collectively have created of this nation. To an extent that there is no other nation which has been looted by its own unscrupulous countrymen, as much as India has been shamelessly looted; and this insidious saga continues on an everyday basis. As per very well researched reports, Indians have stashed away as black money abroad a total amount of money, which is more than our entire national income. The figures are to the tune of an unbelievably staggering $1450 billion of unaccounted money in various foreign banks! And India happens to be the largest account holder of black money abroad. At the second place is Russia with less than a third of the Indian amount at around $470 billion, with UK coming at the third place with $390 billion. The fourth country, Ukraine, has only $100 billion, while at the fifth place is China with $96 billion looking comparatively so clean and holy. That's the unbelievable comparative corruption that our political and business class have been a part of. But then, all of this did not and cannot happen overnight. In fact, for the past sixty years, we have successfully created a system which has allowed people with unending appetite for wealth to systematically siphon off money to closely-held secret accounts in Switzerland and various tax havens globally.

The inculpated seeds of this were sowed during the second five year plan and in such a flawed and inauthentic manner that corruption almost got institutionalized, and generation of black money became a natural extension. In an attempt to make an industrialized India which is self sufficient, the policy framework was drafted around industrial licensing, price controls and import barriers. Though the framework was logical on paper, and had great pedigree of success in erstwhile USSR in the 1920s under the leadership of Stalin – a similar model was simultaneously showing results in China as well under the aegis of Mao – what we forgot was that our pimply political setup was unlike that of the then USSR or China. As a result, though the vainglorious plan was to make India self sufficient, our scabbed policies heretically only went on to make select industrial houses, bureaucrats and politicians self-sufficient at the cost of and to the nation. Industrial licenses were doled out to industrial houses that did not have any track record or any other credibility, other than their proximity to the underhanded political leadership. Ergo, incompetent industrial houses were awarded licenses; and on account of lack of competition, they kept ruling through their quisling political connections and illicit black money. Political parties, in order to keep themselves in power, increasingly got criminalized; and this even got financially supported by funding from the industrial houses. With time, the criminalization in politics gained gigantic proportions and an evil nexus between business, criminalized politicians and the rentier class babus, ran mayhem across the country, making corruption a way of life in India and making national loot their personal obsession!

Amongst all the three classes mentioned above, it is the gangrened political class which has been the biggest offender as not only have flagitious politicians plundered for themselves but they have also created an enabling looting environment for the enterprise to thrive. Estimates published by various media groups reveal that in 1967-68, black money circulating in the country was Rs 3,034 crores, which increased to Rs 46,867 crores by 1979. In simple words, from 9 per cent of GDP in 1968, black money accounted for 49 per cent of GDP by the end of 1979. And mind you, that was thirty years back! And it is no secret that both the frequency and magnitude of scams have only multiplied with every passing year! Back in the 1980s there were just eight scams; this figure grew to 26 in 1990s, and now this has seen an exponential increase to touch a figure of 150! Such has been the abysmal and ulcerated level of ethics that the vice-laden political class has left no stone unturned to extract their pound of flesh from every possibility, so what if it is animal fodder, coffins of soldiers, or real estate meant for martyrs. So if on one hand there is this feloniously devious Chief Minister who sells the resources of our most mineral rich state as if the same were his own, then on the other another bootlegging Chief Minister goes about misappropriating residential flats which were meant for Kargil martyrs. And if this wasn’t enough, a double-dealing man who considered Indian sports as his personal fiefdom, through CWG, misappropriated tens of thousands of crores. And even if all this was not enough, a knavishly malfeasant politician at the national level, without caring for national security, sold telecom licenses as if he owned them, at an iniquitous price which cost the exchequer and the nation Rs. 1,70,000 crores – with no trace of this money yet. No wonder, when Global Financial Integrity (GFI) in its recent report concluded that around $19 billion is lost in India as black money each year, we all know where the money comes from.

Although as per Transparency International, a whopping 60 per cent of the total black money generated is routed into the electoral process, the obdurate politicians alone do not monopolise this obscene, unending appetite to plunder every bit for their personal gains – they have also systematically created a flaringly vitiated environment wherein even industrial houses can have their own pounds of flesh. Otherwise, knowing the blatantly debauched leakages that repeatedly occur, why would the Indian government still stick to a no-tax-for-long-term-capital-gains policy? Taking advantage of this, degenerate promoters have been raking in crores of rupees by offloading their stake in their own covinous companies and siphoning them off to various surreptitious tax havens across the world! It is almost a known fact that most of this money is getting parked in countries like Mauritius, Cayman Islands, Bermuda, British Virgin Islands or are stacked in banks of Scandinavian or European countries. And now, even a few Asian countries like Thailand, Singapore, Hong Kong and Macau are emerging as new destinations for parking illicit funds for Indians. And why should they not – it is free money for them!

If this is not a reality, then how does one justify that Mauritius ranks first among all countries in Foreign Direct Investment (FDI) inflows to India while its national income is just $8.7 billion, and its investment in the banking sector is just over $1.5 billion? More interestingly, Mauritius has more than 9,000 offshore corporate entities, many of them having roots connected to India. Under Indo-Mauritius treaty, a company resident in Mauritius can sell shares of an Indian company to escape taxes in India as there is no policy of capital gains tax (CGT) in Mauritius – the gain thus escapes tax altogether. Similar are the cases with almost all other nations that have differential taxation. In 2008, around $3,600 million was routed to Singapore and around $2,200 million to Cyprus from India. In April 2009, the Canadian High Commissioner to India acknowledged that against the official Canadian investment into India estimated to be around $239 million, the actual figure would not be less than $10 billion. India loses nothing less than a staggering $1.5 billion collectively, mainly due to individuals trying to dodge taxes back home. Many promoters of Indian companies exploit firms located in tax havens to fraudulently augment their share prices domestically, illegally channelise funds into tax havens and then later bring them back as FDIs and other forms of investments. And if all this is not true, then how do we justify that the total market capitalization of a handful of companies listed in BSE and NSE is more than the Indian GDP? And mind you, a couple of them in this list have market capitalization figures that are almost 25 percent of the Indian GDP!

This saga of blatant extortion and shameless plundering does not just stop here. Whatever is left in the form of putrefied morsels is also being scavenged, starting from the conscienceless babu to the amoral peon, and that too from the poorest of the poor! A study reveals that 50 million BPL (below the poverty line) households pay bribe worth Rs 9000 crores to get their work done. So be it the police, health education, employment in form of NREGA, land records etc – every possible avenue is exploited to extract money for personal gains and then siphoned off to offshore locations!

It is so unfortunate that nations like Switzerland are thriving on our money; and today, when they are ready to cooperate, the perfidious government is reluctant to get the black money back and disclose the names of the perpetrators! Understandably so! In fact, nations like Germany went to an extent of paying $6.3 million to LGT group in Liechtenstein for purchasing bank data to track down tax evasion. In 2009, US tied up with the Swiss government in a move that allowed US to access to 4,450 secret accounts in UBS. In spite of 18 years of long struggle, Nigeria managed to get back $700 million. Similarly, Philippines got back $700 million and Mexico $74 million!

It’s time now for India. The government has made a big statement that the black money lying abroad belongs to Indians; and that it will be brought back. Sadly, all this is nothing but mere suppurate lip service. If the government is serious about the issue, it should give a deadline and put an honest breed of people to work independently to get the money back. On one hand, the government claims that they say they will get it all back. On the other hand, while the Swiss government is ready to share the data of money kept in accounts there, the censurable Indian government is quite shamelessly not ready to ask for those details. Clearly, if the government had been serious about this, they could have easily got all the details by now. My question is, what is the reason why the government is not getting the money back? Are they aberrantly waiting for all black money-holders, including themselves, to shift the money to Dubai where the secrecy laws are still very stringent? Evidently, once they have successfully managed that, perhaps then they’ll display ubér haste in asking the Swiss government to reveal all – when the Swiss government will be left with nothing to reveal. The coming times will give the readers the answer. But one thing is for sure. If this jaundiced and venal government doesn’t take action soon, the time is not far away when an Egypt will happen in India. And I hope the peccant people in power are listening

WHY AND HOW WE MUST SAVE FARMERS AND AGRICULTURE TO SAVE INIDA

Often, the most profound and transformational changes can be achieved by taking simple and easy decisions that are usually very hard to take. Those simple decisions become hard to take because we – particularly more so in India – have this inexplicable and inexcusable habit of trying our best to avoid reality; to blink and look the other way even when harsh realities stare at us unblinkingly. While brainstorming for the multiple award winning movie Do Dooni Chaar, we were very clear that the lead characters must be confronted with choices that are gut wrenching even though they appear simple. I personally think the movie touched a chord with people across India because it highlighted the power of simple truths and simple facts; and because it enabled ordinary Indians to transcend obstacles by sticking to simplicity, honesty and integrity; and most importantly because the characters had the guts to face facts and reality as they are and call a spade a spade. We could have loaded Do Dooni Chaar with liberal doses of jargon, semantics, polemics, clichés, grandstanding and dissembling. I am proud that our team didn’t succumb to such temptations.

I have spent days reliving the Do Dooni Chaar experience as I struggle to think of a theme that will become the highlight of my eleventh consecutive Alternative Budget; the sixth time in as many years that this magazine will showcase it on its cover. The three previous themes of my Alternative Budget proved to be a major hit with thousands of readers and opinion makers. All three had a touch of ‘naughty’ in them. In 2008, we had asked the Finance Minister to ‘Ban the Budget’. In 2009, we showcased India’s seeming helplessness in fighting corruption by requesting the Finance Minister to present a ‘Khao Aur Khilao Budget’. And in 2010, I do admit we decided to ride on the immense popularity of that blockbuster – and yet eye opening movie – by presenting ‘A Budget for Three Idiots’. This time around, some colleagues suggested that we ride the Cricket World Cup fever and call my 2011 Alternative Budget the ‘De Ghoomake Budget’. There is little doubt that the theme would have been catchy, and even rib tickling. Eventually, what persuaded me not to opt for the obviously popular and catchy theme is the kind of Indians this Alternative Budget is dedicated to. And the realization that those Indians deserve a less catchy and more simple, yet powerful theme. Hence the decision to call my 11th Alternative Budget the Do Dooni Chaar Budget. (Of course, some colleagues were insisting I call it the Do Dooni Paanch Budget as a tribute to Indian politicians!).

Farmer Suicides in 2009REVISITING LAL BAHADUR SHASTRI: JAI JAWAAN JAI KISAANBefore I go any further, let me add here that this Alternative Budget is dedicated to that most unsung and unheralded of Indian politicians who personified the power of simplicity – Lal Bahadur Shastri. Yes, it is dedicated to the man who coined the term ‘Jai Jawaan, Jai Kisaan’ and made it immortal. Sadly – like most things in India – even this immortal term has been systematically degraded down into a tired cliché that people spout more out of indifferent rote than any conviction...

P Chidambaram and Pranab MukherjeeThe simple fact is that India has degraded the Indian farmer into a comic book cliché at best and a disgustingly treated step child at worst. The simpler, and more glaring fact is that unless the Indian farmer and Indian agriculture participate in economic well being and prosperity, India doesn’t have much of a future, either as an economy or as a nation. In fact, along with education and health, the most neglected area for every single Finance Minister since 1947 has been agriculture. The disgraceful neglect of the three is the most important reason why India ranks near the bottom in virtually all indicators of human development. My alternative budgets in the last few years have repeatedly pointed out and suggested innovative ways in which India can improve its dismal record on health and education. This year, the Alternative Budget will focus on the Indian farmer and Indian agriculture.

Of course, if you go by recent media reports, I might just have picked up the wrong topic to highlight this year. After all, statistics reveal that the agriculture sector will grow at about 5.5% in the current year; one of the best performances in recent years. In fact, it is the unusually high rate of growth of the agriculture sector that will ensure that the GDP of India grows at a healthy 8.6% in the current year. Then again, the media has been filled for months with screaming headlines about high and persistently rising prices of food and vegetables. Who can forget the shock – both to the psyche and family budgets – caused by onion prices shooting up to Rs.90 a kg in recent times? If you do go to the market to buy vegetables, you must have realized that prices of every item have virtually gone through the roof. Add to this the jingoistic claims made by our policy makers that India ranks in the top 5 globally when it comes to the production of food, vegetables, milk, poultry, cotton, tea and what not.

But as many of you know, the reality is starkly different, and shocking. Let me start with data compiled by the Na- tional Crime Records Bureau (NCRB). The latest year for which data is available is 2009. In that one year, 17,638 farmers committed suicide – one almost every half hour. The state that took the lead – as always – in the numbers of farmer suicides was Maharashtra, the state to which our Union Agriculture Minister and current cricket Czar proudly belongs (See Chart). The top three states in terms of farmer suicides are Maharashtra, Andhra Pradesh and Karnataka – one ruled by Congress in alliance with the Pawar led NCP, the second ruled by Congress and the third ruled by the BJP. In less than 15 years since official NCRB records were kept (state governments never bothered to keep proper records of farmer suicides till 1997), more than 2,50,000 farmers have committed suicide. You can be sure that the figure for 2010 will be higher, and that for 2011 even higher. Worse, everybody involved in this dirty and shocking numbers game knows that state governments routinely ignore or under report cases of farmer suicides. The actual figure is bound to be much higher. There can be no more damning indictment of our economic policy making and successive union budgets than this simple, stark and shocking fact about the extent of farmer suicides.

There would be little doubt that a large reason for this is the extent of indebtedness of farm households across India. ‘Reliable’ data for the same are available only from the National Sample Survey No. 59 of 2003. In that survey, Andhra topped the charts with more than 80% of farm households being indebted (Around that time, Andhra had also acquired the dubious reputation as the number one farmer suicide state of India). In the same period, 61% of farm households in Kerala, 65% in Karnataka, 51% in Madhya Pradesh, 74% in Tamil Nadu and 55% in Maharashtra were found to be indebted. Things and times have changed since then and independent research now suggests that Maharashtra, Andhra and Karnataka now lead the table in indebtedness of farmers. They also happen to be the top states when it comes to farmer suicides.

BEYOND FARMER SUICIDES
There is a larger picture that is hidden behind these numbers; and that is the shameful neglect of the agriculture sector by the Government of India, and by successive finance ministers of the country, though they all regularly pay lip service to the cause of the farmer. The most telling indicator of this is shockingly declining levels of investment in this crucial sector. One particular set of data shows how pathetic the situation is. During 1980-81, the share of Gross Capital Formation (GCF) in agriculture out of total GCF was just about 18%. Now, 18% for a sector on which close to two thirds of the total population depend on livelihoods is bad enough. What happens subsequently is worse. The percentage keeps falling steadily since then and by the end of the 20th century, it is a pathetic 5.8% (See Chart). Even as the Indian farmer has suffered ignominy after ignominy, the government has kept on reducing investments in agriculture. By the time, the UPA came to power in 2004, there was a lot of talk of turning things around. And, during the Eleventh Five Year Plan (2007- 12), there was talk of a substantial increase in investments in agriculture. The two finance ministers since 2004, P. Chidambaram and Pranab Mukherjee have used every Budget speech they have given to announce more and more fancy schemes for the farmer and the agriculture sector. In fact, it was proudly announced that the allocation for agriculture and allied sectors in the 11th Five Year Plan was raised to Rs.50,924 crores, up from Rs.21,068 crore during the 10th Five Year Plan. Yet, the mid term review of the 11th Five Year Plan officially admits that the share of agriculture and allied sectors in total plan allocation has not budged a millimeter from the 2.4% it was in earlier five year plans. So much for the government claims about really caring for the farmer and trying its best to bring about a transformation in Indian agriculture.

There are some more shocking facts that I would like to highlight about agriculture. The first is the abysmal performance of India as compared to other countries when it comes to productivity. Even the top states of the country in terms of productivity, Punjab and Haryana, perform very badly when compared to China and quite pathetically when it comes to countries like South Korea, Japan, Australia and the United States, to name just a few countries (See Chart). But let’s not confine ourselves to the usual comparisons and go on a spree of belittling India by merely comparing it with other countries that have delivered performances that should make our politicians and policy makers hang their heads in shame. Let us look only at statistics from within India to understand why agriculture is facing such an unprecedented crisis.

Global EconomiesWe all knew that the Green Revolution was a reality by the 1970s and India had finally broken out of the famine trap by then. We also know how politicians, policy makers and analysts keep reminding us of the wonders of Green Revolution and how it made India self sufficient when it comes to food. That much is true. But what is hardly ever talked about in policy circles and the media – barring some honorable exceptions – is how Green Revolution is history and how all the fruits of that endeavour have already been frittered away. Between 1980 and 1990, the average annual growth in the per hectare yield of wheat was a commendable – if not spectacular – 3.1%. During the period from 1990 to 1999, the growth rate in yield declined heavily to 1.83 %. Worse, between 2000 and 2009, the average annual yield growth rate in wheat crashed to a meager 0.68%. Everybody knows that spectacular growth in wheat production and yield was one of the highlights of the Green Revolution. Even official data now clearly indicates that growth has almost completely tapered off . Rice has not performed much better. During the 1980 to 1990 decade, average annual growth rate in yield was 3.19%; it crashed to 1.34% during the next decade before recovering marginally to 1.61% during 2000-2009. This steady and consistent decline in the growth rate of yields is the principal reason why India lags so miserably behind other major nations when it comes to farm productivity. And it is also the major reason why farm incomes have not been going up in a manner they should.

Look at it another way. In the 60 years between 1950 and 2010, food grain production went up by a factor of 4.5. In the same period, production of steel went up by 65 times; the output of cement soared by about 60 times and the generation of electricity went up by more than 140 times (Just for your information, agriculture accounted for 31% of total electricity consumed in India in 1995. By 2008, the share had crashed to 24%). Interestingly, even the consumption of fertilizers – used only in agriculture – went up by more than 70 times in 50 years between 1960 and 2010 (See Chart).

THE IRRIGATION SCAM: WILL THE CAG PLEASE TAKE NOTE?
The obvious question we would ask is: Why are yields in agriculture stagnating even though there is such a massive increase in fertilizer consumption? The blame lies entirely with the government and successive finance ministers. And we can dig up numerous instances of how policy makers in India have neglected, ignored and degraded agriculture in India. But just one example will suffice. I will take the liberty of quoting former Finance Minister P. Chidambaram when he presented the first UPA budget back in 2004. He said, “The Accelerated Irrigation Benefit Programme (AIBP) was introduced in 1996- 97 and was allotted large funds year after year. Yet, out of 178 large and medium irrigation projects that were identified, only 28 have been completed.” Chidambaram went on to announce how irrigation and the completion of stalled irrigation projects would become the top priority for his government. The fact is, his government has done nothing to change this pathetic situation and was in fact not revealing even more embarrassing statistics about the state of irrigation in India. Recently disclosed official data reveal the following: the government spent more than Rs.1,30,000 crore between 1993 and 1998 on major and medium irrigation projects. In the same duration, the area irrigated by canals (supposed to be fed by major and medium projects) declined from 17.6 million hectares to 15.3 million hectares. Just look at the shocking numbers: successive governments have spent more than Rs.1,30,000 crore on irrigation projects and the actual area under irrigation has fallen (See Chart). We all know where the money must have gone! It’s another scam! More shocking, ‘official’ data indicates that farm area fed by tube wells has gone up by more than 70% in the same period. We all know where the money meant to dig tube wells goes to! Even more shocking, the actual use of groundwater – where farmers use natural ponds, lakes and techniques like water harvesting – has increased by less than 10% in the same period. The simple fact is: there is no money to be made from natural ground water sources!

Farmer-WatersBy know, even these selected morsels of data related to the agriculture sector in India would have convinced even the most cynical that successive finance ministers have played a cruel joke on the Indian farmer. If you add to this tale of calumny the equally shocking neglect on the front of human development indicators like education, health, sanitation and basic infrastructure like roads and electricity, it is clear that Indian politicians, politicians – and even the media – don’t care a fig about the Indian farmer and Indian agriculture. I have given data on the pathetic access rural Indians have to education, health and infrastructure many number of times in the past to recount it again in detail. Suffice to say that 85% of Indians below the poverty line including about 45% below the destitution line (the government’s definition of the poverty line at 400 rupees per head per month) live in villages; that almost 60% of rural India is illiterate and more than 75% of rural households don’t have access to clean drinking water and basic sanitation.

IrrigationThis alleged concern for the poor and the aam aadmi would have been a joke were it not such a cruel travesty. And I think, it is now the historic duty of the Finance Minister to redress such wrongs as fast as possible. The honourable Finance Minister Pranab Mukherjee is well aware that the Marxists will be decisively thrown out of power from West Bengal in elections very soon after he presents his budget. He would also know that voters-mostly farmers and rural households-have got fed up of the lies and false promises of the Marxists who claimed to care for the poor and the downtrodden. So, I would think it makes even electoral sense for Pranabda to start doing simple Do Dooni Chaar kind of things in his budget, if the Congress is serious about its belief that Rahul Gandhi is destined to be the Prime Minister after Lok Sabha elections in 2014. Quite simply, his priorities should be simple and stark: lets rescue and revive the Indian farmer both from the trap of low productivity-low incomes and poor education & health and unemployability in the 21st century except as virtual bonded labour in NREGA programs.

SAVING THE INDIAN FARMER
In keeping with the Do Dooni Chaar theme, I would like to keep my suggestions simple, and short. My Alternative Budget would address two issues: raise productivity in agriculture so that incomes of farmers rise at least moderately, if not as fast as the denizens of Shining India; equally important, provide quality education and health care to children of farmers so that they can compete with other Indians for both jobs and entrepreneurship skills in the next decade. Both can be achieved with simple steps; all it needs is political vision, administrative integrity and that simple-but oft en tough-job of calling a spade a spade. And I can lay down those steps in just a few paragraphs that will follow.

Quite obviously, a lot of money is required for what I am proposing. The farmer and his world have been so badly neglected for so long that only a massive increase in resources can begin to make him catch up. And we don’t need or want the kind of false promises made earlier by previous governments and finance ministers – like the one about doubling Plan allocations for agriculture during the 11th Five Year Plan only to admit later that the sector still accounts for 2.4% of Plan allocations despite tall talk, grandstanding, polemics and clichés.

Indian PM Manmohan SinghIn the Union Budget presented for 2010-11, the Finance Minister Pranab Mukherjee had allocated a total of Rs.12,836 crore; up from Rs.10,527 crore in 2009-10 for agriculture, allied activities and irrigation. Add that fancy term ‘rural development’ and you get a total Budget allocation of about Rs.67,000 crore. That is less than 15% of the total funds allocated by the Finance Minister in 2010-11. And this is despite the stated concern of the UPA government about the distress being faced by rural India – which is the real India.

In my Alternative Budget, firstly I would therefore increase the allocation for the Rural Indian – mainly farmers – by a straightforward Rs.100,000 crore a year. The obvious question is why? Well, everything has to be in some context. And the context here is that rural India needs 150 million jobs to be created. As a committed government our aim should be to do this in a span of 5 years and not 65 years. Thus, we have to create 30 million jobs a year. In rural India still a job can be created by investing about Rs.33,750 per job. This would mean the necessity for an additional I,00,000 crore per year. Half of the money would be invested every year towards improving physical infrastructure in rural India – including effective irrigation facilities, better and functional roads, a vast network of cold storages and regular supply of electricity. The other half would be every year towards improving social infrastructure in rural India – including much better access to education, health and sanitation. The first would lead to a dramatic improvement in productivity in rural India and result into vastly superior income levels for farmers. The second would lead to a dramatic improvement in human development indicators in rural India. And both will create jobs, removing the massive rural unemployment from India.

Do I care about the 5% top Indians and the corporate sector? Frankly speaking I don’t. With about 85% of Indians living in poverty its time we worked genuinely for them. So this alternate budget is for our farmers and poor. And poor live in cities too. So I would suggest another 1,20,000 crores to be allocated for 25 million jobs to be created for the urban unemployed. In urban India the cost of creating a job dramatically multiplies to about Rs.2,40,000 per head. Thus, to create 5 million jobs per year, we would require the amount I just mentioned.

The urban poor need another thing apart from employment. They need dignity of existence so that another Slumdog Millionaire is not made on India by western imperialists. For that we need to budget another additional Rs.24,000 crore per year for five years to create 15 million urban flats of minimum 250 sq. feet each.

Growth RateThough I don’t want to care much about urban India in this budget, since Pranabda will in any case do enough; yet I want to focus on one burning issue of this year. Corruption. And the only and only solution for corruption is a functional judicial system. Corruption and greed are globally prevalent, yet it touches far less lives in the USA than in India simply because the American judicial system is functional and ours is dysfunctional. In America they have ten times more judges per million people than in India. If we are to try and achieve such standards we need to have about 1,00,000 more judges. It sounds huge but is surely achievable again in a span of five years. And to have 20,000 additional judges per year we have to budget for approx. Rs.6,000 crores per year additionally assuming that the expenses around a judge and his office assistants put together is definitely not more than Rs.30,00,000 per year.

Thus the total additional funds required is about Rs.2,50,000 crores. First and foremost, these funds should have been made available from our existing budget of more than 6,00,000 crores since it pertains to 85% Indians. Secondly, a huge amount of these funds will come from duplication of allocation in various schemes like NREGA etc. However, I will assume the government is not willing to do so and the entire fund has to be generated through new sources. So how do we do that?

HOW THE FUTURE WILL ARRIVE
In keeping with the simple is best philosophy of Do Dooni Chaar, I will firstly suggest just one very simple and long overdue revenue raising proposal – just do away with the subsidies on LPG, Kerosene and Diesel. They have led to huge distortions in the economy and have absolutely not benefited the so called beneficiaries for whom the subsidies were allegedly meant. Rather, you have cases where honest officials being burnt alive when they have tried to stop the theft of subsidized kerosene. In 2010- 11, the combined subsidy for all three would amount to a little less than Rs.100,000 crore. As simple as that. Just one decision from Pranabda after consultations with Sonia Gandhi and Manmohan Singh could make it happen.

The second source, I will suggest, is legalizing all the black money stashed abroad by giving a simple 10% tax payable in five equal installments of a mere 2% each! With two key riders. First, that government will take genuine steps to recover the money stashed abroad and all black money recovered after one year will be nationalized. And second, that there will be measures in place to ensure that future generation of black money becomes almost impossible. And of course, with a functional judiciary, no one will go unpunished. With something as high as an estimated Rs.75,00,000 crores stashed abroad, this will lead us to a huge new revenuestream of a minimum of Rs.7,50,000 crore in five years – or Rs.1,50,000 crore per year, making up for the balance required to my proposals into action.
GasOf course, in the longer run, we will have to devise simple and innovative ways to ensure that the funds allocated for the farm sector are used properly and effectively. And the only way to do that is by truly empowering the beneficiaries. In my 2006 and 2010 alternative budgets, I had argued that the government must spend huge amounts of money on popularizing the use of the Right to Information Act so that Indian citizens can monitor the performance of programs and schemes that are meant to benefit them. More specifically, in my ‘Budget for Three Idiots’ in 2010, I had actually suggested a novel and innovative carrot and stick approach to ensure better performance of social welfare schemes. My logic was simple – even corrupt Indian officials are human beings and will respond to the right incentives. For example, I had suggested a Rs.1 lakh incentive per year for teachers who delivered the best ‘pass’ and ‘retention’ rates in village schools. The total annual expenditure for such a scheme would amount to just Rs.5,000 crores across India. Of course, the rider I had added was this: the Rs.1 Lakh incentive would be disbursed only after 5 years when it has been proven that the teacher has been genuinely successful. The prospect of an additional income of Rs.1 lakh per year, along with appreciation and admiration of peers, would be a great incentive for teachers to compete amongst themselves to deliver the best results. I had also suggested in that Budget that NREGA funds be used to construct schools and health care centers with labourers whose children would actually use them working on them.

I would extend the same logic to all projects, programs and schemes operating in rural India. For instance, engineers working on rural road construction would earn huge cash incentives if ‘their’ roads are good and remain functional even after a few monsoons. Of course, I would use the stick too: assets of all those teachers, engineers, doctors and other government officials who demonstrably fail to deliver results would be frozen. This might sound Utopian right now. But believe me, it will not be very difficult to implement once the UIAD project is completed in the near future. In the long run, the UIAD project and the right education policy would ensure that children from villages would emerge as teachers, doctors, engineers, supervisors, overseers and technicians who would look after cold storages, electricity lines, irrigation projects, road maintenance and repairs and the delivery of health, education and sanitation. I am utterly confident that this can all happen in just 10 years. Of course, it would take enormous political will to take these simple steps.

Some of you might feel a sense of anti-climax at this moment. But as I explained right at the beginning of this piece, the simplest and most powerful steps do not take lengthy arguments, clichés, jargon and polemics to be argued. Just think about it. No one can deny that the Indian farmer needs to share spoils of globalization. What happens if farm productivity in India touches the level of China? The annual income of the Indian farm sector would simply double very quickly. This would have a huge impact on the other sectors of the economy as well, and India’s GDP can actually grow at a rate much faster than 10% every year. The truth of it all is that, in the real sense, it is also going to benefit the corporate sector immensely. For once the poor have purchasing power, it is the corporate sector which will reap the benefits like the Chinese corporations are doing.